Search Engine Optimization (SEO) is a set of practices that are designed to improve a website’s visibility on search engines like Google. Aside from driving traffic to the site, it can also increase conversion rates.
The name SEO may be a bit of a mouthful, but there are several basic components to make it work. These include keyword research, content creation, link building, and technical optimization. While these activities can take place on the site itself, it is important to remember that there are also off-site methods that can help boost your rankings.
One of the most important elements of SEO is the structure and optimization of your site. This means making sure that all pages are indexable and accessible to search engines. Among other things, you should ensure that you have proper headers, tags, and descriptions.
Using the right SEO tools can help you figure out which HTML aspects need fixing. They can also show you content that is working for your competitors. In fact, some of them even allow you to create backlinks yourself!
Search engines like Google use sophisticated algorithms to determine where a web page should be ranked. However, this doesn’t mean that your web page will be at the top of its game immediately. It can take months for you to see the results of your efforts.
The key to SEO is the use of the right keywords. Keywords help you understand what people are searching for and what they are looking for on your site. Knowing what your target audience is looking for will enable you to connect with quality prospective customers online.