On-page SEO is the practice of optimizing your web pages to improve their rankings in search engines. On-page SEO involves optimizing elements like content, headlines, and URLs. It also includes meta data and HTML tags. These factors are important because they provide a way for search engines to understand your website.

When you’re working on on-page SEO, you should take the time to review your content. Search engines look for content that is relevant to a user’s search. You can use a tool such as Outranking to check your page’s SEO, and get recommendations for improvement.

In addition to on-page optimization, you should also take a close look at your page’s speed. If your page takes too long to load, users will abandon it. Aim for an average of three seconds for a page to load. Keeping your site fast and responsive is important to attract visitors.

Another on-page factor that search engines look for is the structure of your webpage. Your headers and URLs should be optimized to make your content easier to read and understand. Make sure you have ample space for your content, and use large font sizes.

Other on-page factors to consider include the meta description and title tag. Using keywords and phrases within your content helps your SEO. While Google uses multiple signals to evaluate your content’s quality, using the best possible title tag is still the king of on-page SEO.

Adding new pages of content can boost your SEO, and shows Google that you’re active online. It’s a good idea to add links from other websites, so your page can benefit from the popularity of other content.